Austin Vacation Market
Austin continues to be one of the top tourist destinations in the United States. From major music events such as South by Southwest and Austin City Limits to year-round attractions like beautiful Zilker Park or the newly renovated Wildflower Center, Austin has become a highly sought after tourist destination:
- 19.8 million tourists visited the Austin area in 2010, a 3.1% increase over 2009
- $4.5 billion of total spending in 2010, a 9.1% increase over 2009
- $519 million spent on private home accomodations in 2010
- 6,840,000 private home overnights in 2010
- 55% leisure, 45% business travelers
- 94% domestic, 6% international travelers
- Travel & tourism is the 5th largest industry in Austin
- The 5,600 hotel rooms in downtown Austin experienced 73.5% occupancy YTD July 2011 (Source: Downtown Austin Alliance)
- Austin is one of the most popular travel destination in the U.S., hosting two of the biggest music events in the nation each year
- Majority Source: Dean Runyan Associates, Economic Impacts of Travel, 2010